| Reputation Management : |
![]() An expertise honed by us in the Indian context with the aim of building & managing reputation of organizations, products and individuals in the constantly changing business environment. We adopt multi-disciplinary approach to reputation management engaging stakeholders in dialogue with positive outcome across all parameters and objectives thereby creating and retaining the goodwill. We work with clients to achieve objectives as diverse as building reputation of the product for increase in sales to handling issues which might affect the industry and economy or simply nipping at the bud of rumour / ill-intentioned communication that can potentially damage reputation, thereby protecting reputation. |
| Corporate Communications : |
We bring vast experience in integrated corporate communications that covers all aspects of external and internal communications of the organization ranging from defining the framework of the organization's communications policy and system to developing core identity of the organization. The service covers a wide range of activities including developing all external and internal communication resource such as newsletters, annual reports, updates, intranet, pre-placement communication, identity manuals, employee communication, communication for culture-building, top-management's addresses, communication for inculcating vision and mission of the organization. For clients who do not wish to set up internal corporate communications resource, we take up the assignment on an ‘outsourcing’ basis. We have demonstrated capabilities in this area. |
| Issue Management / Public Affairs: |
We advise and handle issues that may arise from time-to-time influencing public opinion and attitude vis-a vis our clients and their interests. We operate in both proactive and reactive modes tracking and handling issues that might emerge from any quarters - litigation to pressure groups and media to legislation. |
| Media Relations: |
Our in-depth understanding and long years of experience position us advantageously to mobilize and manage the media appropriately across the country in any situation, be it an editorial programme for increasing visibility of a brand, an event , a crisis situation or mediation with the media. |
| Visibility Management : |
We help our clients create opportunities for enhancing and reinforcing brand equity through tactful exercises combining relevant events, networking with the relevant forums, create speaking opportunities and developing other PR opportunities that drive visibility. |
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| Editorial Communication Materials : |
Our specialist team takes extra care to produce communication materials which are balanced and authentic and stand a chance of greater acceptability. The in-house team produces social media materials, press kits, editorial write ups, articles, videos, A/V Presentations, web-enabled communications and other materials required for an impactful PR campaign. |
| Research and Media Monitoring : |
We use various in-house processes to track 'Image' of our clients across all mainline channels of communication covering several parameters such as Media Visibility and importance given to the client's communiqué, media presence vis-a-vis competitors etc and accordingly fine-tune our clients' PR programme. |
| Event Management : |
Our Event team helps organize PR events at all locations in India , be it metro cities or semi-urban or rural areas. Our network comprising off 150 associates has proved vital for communication campaigns for our clients, especially those from Healthcare and FMCG sectors. |
| Media Training, Personal Image & Corporate Grooming : |
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| CSR ( Corporate Social Responsibility) : |
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